ADIDAS 3MC VULC: A CLASSIC INTERPRETATION OF THE 3MC

ADIDAS 3MC VULC: A CLASSIC INTERPRETATION OF THE 3MC

The new interpretation of the 3MC arrives with a clean design and a classic profile. This new colorway comes in white crystal and metallic gold, giving a harmonious and attractive character to a sneaker designed to combine skateboarding with lifestyle. 

As for the technical details of the sneaker, the main highlights are the flexible sole and textured midsole, which provide better control and resistance for the practice of skateboarding.

The 3MC campaign is led by skater Nora Vasconcellos, in a project that fuses skate and plastic art. The strategy of Adidas to give prominence to the creators, is reflected in this project. Nora is involved in a very suggestive pictorial workshop, in which apart from the 3MC, we can see garments of the new SS'19 Adidas Skateboarding collection.