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12 Pulgadas opens its doors right at the heart of the Ciutat Vella District in Barcelona in 2007, with the need to provide better representation to the streetwear movement in Barcelona - a city ideal to propel this lifestyle to the next level due to its own rich street life and avant-garde clientele.

Our main objective since the very start is to satisfy the needs of a community demanding new trends, by offering innovation, specialised consultancy, high-quality product and fashion-forward brands renowned for being pioneers, durable and sustainable, confronting the excessive trends of the “fast fashion” world.