Freitag: From highways to urban asphalt
by TWO JOBS
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Since 1993, Freitag has revolutionized the way we think about urban accessories. Founded in Zurich by brothers Markus and Daniel Freitag, the brand arose from a very specific need: to create a durable, waterproof, and functional bag for getting around town by bike. Their solution was brilliant: repurposing used truck tarpaulins, seat belts, and inner tubes to create unique, long-lasting, and sustainable bags. Every Freitag piece is different, both in design and story, and its production continues to prioritize circular, artisanal, and low-impact processes.
One of their most versatile models is the F11 Lassie messenger bag . It's a compact version of the brand's classic messenger bag, ideal for everyday use. Its smaller size doesn't compromise functionality: it features an expandable main compartment, interior and exterior pockets, a Velcro closure, and an adjustable strap with a quick-release buckle. It's perfect for those looking for a lightweight, water-resistant solution with a distinctive style.
Another classic is the F41 Hawaii Five-O , probably the smallest model in the messenger bag family. Despite its compact size, it maintains the structured design, flap closure, and extreme durability that characterize Freitag. It's the ideal choice for getting around town with just the essentials, without sacrificing style or longevity.
The Mono[PA6] circular backpack represents one of Freitag's most ambitious steps towards a circular economy. Made entirely from recycled polyamide (PA6), it is fully recyclable at the end of its life. Its roll-top design, multiple compartments, and detachable mini musette make it functional and adaptable. Furthermore, because it is constructed from a single material, it does not need to be disassembled for recycling, making the Mono[PA6] a benchmark for sustainable design.
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